Abstract
Advertisement in such a media as print (newspaper, magazines, billboards, flyers) or broadcast (radio, television) typically consist of pictures, headlines, information about the product and occasionally a response coupon. Broadcast advertisement on the other hand consists of an audio or video narrative that can range from 15vseconds spots to longer segments known as infomercials, which generally last 30 to 60 minutes (Busari, Olannye and Taiwo, 2002). This work seeks to find out the relationship between advertising and profitability. For the purpose of the study a quantitative correlational research design based on Mohammed and Aina, (2014) dichotomous design classification will be used. Findings showed that there is a relationship between advertising cost of Yinka Oba Foam and Paints and the profit after tax which is inversely or a negatively linearly related, also advertising expenditures does not significantly impact on profitability of Yinka Oba Foam and Paints even though there is a very weak. Conclusion and recommendation were made at the end of the study.
ABSTRACT
This research project tends to examine the Provision of Public Amenities and Its Impac...
ABSTRACT
This study was carried out to examine the challenges of indigenous building construction firms in Nigeria:...
ABSTRACT
In this research, it is assumed that unemployment is a factor inherent in the nation’s economic system, first because inte...
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BACKGROUND OF STUDY
Accounting is, at its core, a measurement and communication process that is utilize...
BACKGROUND OF
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ABSTRACT This project is basically on the politicization of religion in Northern Nigeria and i...
STRATEGIES FOR INTEGRATING ENTREPRENEURSHIP INTO VOCATIONAL CURRICULA
ECONOMIC ANALYSIS OF POST-HARVEST LOSSES AMONG LEAFY VEGETABLES MARKETERS
EVALUATION OF THE ANTI-FUNGAL ACTIVITIES OF CRUDE EXTRACTS OF THE AERIAL PARTS OF MITRACARPUS VILLOSUS (Sw.) DC
THE POLITICIZATION OF RELIGION IN NORTHERN NIGERIA AND ITS EFFECTS ON THE NIGERIA FEDERALISM